George Holley ii

George Holley II is a sports agent and attorney who serves as an owner of Cover-0, a football-focused representation and athlete development organization. Within Cover-0, he is involved in representing and advising football players and coaches, supporting clients through career development, recruiting pathways, and professional opportunities at higher levels of the sport. His work reflects a dual focus on athlete representation and broader football career guidance, particularly for individuals transitioning from college to professional or coaching roles. Holley’s professional background is rooted in both law and football. He earned his Juris Doctor from the University of Denver and has worked in legal practice, including roles within prosecution where he handled cases involving violent crime and child protection. This legal experience has contributed to his understanding of advocacy, negotiation, and structured representation, which translates into his work in the sports industry. Before entering law and sports management, Holley had a football background as both a player and coach, giving him firsthand experience with the athletic and competitive demands of the game. This combination of playing experience, coaching insight, and legal training informs his approach to athlete representation, particularly in evaluating talent and guiding players through career decisions.